WD-40
WD-40 has 2,000 uses, so no matter the problem it has the solution. Our campaign celebrates the product’s versatility, and lets the public know about its many uses. We wanted to focus on some uses for WD-40 that customers may find interesting. We went for quantity on this campaign to reflect WD-40’s range.
Print Ad
The beauty of this campaign is the versatility, so we want to put this ad in a wide range of trade, hobby, craft and home care magazines.
Outdoor Poster
For this ad, we listed just some of the people that might use WD-40. We want to position this ad on busy streets to reach working people.
We want to position these billboards on the way to construction, department, grocery, pet stores, and anywhere else that WD-40 is likely to be sold.
Billboard Ads
Experiential Concept
We plan on placing these specialist cans around the store in different departments; the baseball can will go in the sports aisle, the dog owner can in the pet aisle, and the chef can in the kitchen aisle.